Sales Specialist Lead Gen (Marketing)

  • Location

    Toronto, Canada

  • Sector:

    Sales and Pre-Sales Engineering

  • Job type:


  • Contact:

    Mithra Raveendran

  • Job ref:


  • Published:

    6 months ago

  • Duration:


  • Expiry date:


  • Startdate:


Job Title: Lead Generation Specialist, Sales (Marketing)
Type: Permanent
Location: Toronto, ON; Remote during COVID
Starts: February 15, 2021

Pay Rate: $ 30,000 to $ 35,000 annually plus $1000.00 per meeting.


Our client is looking for a Lead Generation Specialist who will be responsible for booking weekly meetings with the stakeholders to promote the company’s services.

What You’ll Do:

Lead Management:

  • Generate new leads using cold calling, email marketing, social media, and other relevant marketing channels.
  • Classify hot, warm, and cold leads based on their need, budget, and decision-making capabilities. Accordingly, take the necessary steps to convert hot leads and nurture warm and cold leads.
  • Organize and keep the lead status updated in the CRM software.


Sales Management:

  • Understand how the sales process works and manage the sales pipeline.
  • Participate in webinars, in-person events, conferences and network with peers and target audience to identify sales opportunities.



  • You’ll be required to research the target market

Lead Generation Activities:

  • Understand the pain points faced by the prospects during communication. Identify if they’re looking for specific features.
  • Check for competitor products mentioned/used by leads and prospects during communication and the intent behind using them.


Communication Skills:

  • Interact professionally with leads, existing customers, and other company stakeholders via various communication mediums.
  • Collaborate with marketing and sales team members to work on tasks relevant to lead generation.
  • Cultivate in-depth product knowledge and understanding to ensure that you can effectively communicate the product features, use cases, and benefits to the prospective customers.


  • 1-3 years of experience in lead generation and prospecting
  • Experience in B2B/B2C sales, preferably in for at least 1-2 years
  • Top-notch verbal and written communication skills
  • A proven track record of building and maintaining strong client relationships.
  • Excellent project management skills
  • Thorough knowledge of CRM software
  • Excellent client servicing skills


Performance Measurement

  • Monthly review with CFO & CEO
  • Bonus paid bi-weekly.